动物版《悲惨世界》,令人心碎的“I dreamed a dream”

2016-10-21 14:32:38

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  • 产品名称:

  • 代理商:DDB

  • 服务品牌:WCFF

  • 时间:2016

案例说明:

WCFF( Wildlife Conservation Film Festival),即野生动物保护电影节。近日,为了保护动物的多样性,唤起人类对动物的关爱,WCFF与纽约DDB广告公司发布了一支动画公益广告。

广告中的四种动物犀牛、鲸鱼、鹈鹕与海豹共同演唱了一首出自音乐剧《悲惨世界》的经典曲目——《I dreamed a dream》。起初,动物们轻松快乐地生活着,然而人类的出现残忍地断送了它们美好的生活。犀牛妈妈被割去了犀角,鲸鱼被围捕袭击,鹈鹕遭遇石油泄漏,而最后小海豹面临被捕杀时唱出那句“Now life has killed the dream I dreamed”(此刻的生活扼杀了我的梦)令人心碎……

 
 
There was a time when men were kind(曾经人类是善良的)

When their voices were soft(他们的声音是温柔的)

And their words inviting(语句是动人的)

There was a time when love was blind(曾经爱情是盲目的)

And the world was a song and the song was exciting(世界就像一首激动人心的歌)

There was a time(那是曾经呀)

Then it all went wrong(然后一切都变样了)

I dreamed a dream in time gone by(我曾梦到过从前的时光)

When hope was high(那时饱含希望)

And life worth living(生活充满生气)

I dreamed that love would never die(我梦到爱情永不磨灭)

I dreamed that God would be forgiving(我梦见上帝的宽容)

Then I was young and unafraid(那时年轻的我无所畏惧)

And dreams were made and used and wasted(构建的梦想也被摧毁)

There was no reasom to be paid(没有理由的挥霍殆尽)

No song unsung, no wine untasted(未唱的颂歌呀,未尝过的美酒呀)

But the tigers come at night(危机在夜晚来临)

With their voices soft as thunder(伴随着如雷般的低吼)

As they tear your hope apart(宛如为你被摧毁的希望而哭泣)

And they turn your dream to shame(扭曲你的梦想)

He slept a summer by my side(他陪我度过夏天)

He filled my days with endless wonder(他使我的每天都充满新鲜)

He took my childhood in his stride(他与我共度童年)

But he was gone when autumn came(但当秋天来了他离开了我)

And still I dream he'll come to me(如今我还在梦想他会回来)

That we will live the years together(梦想我们一起度过的时光)

But there are dreams that cannot be(但如今这些梦不会成真了)

And there are storms we cannot weather(我们经不起风暴了)

I had a dream my life would be(我梦想中我的生活将会是)

So different from this hell I'm living(与我地狱般的生活大相径庭)

So different now from what it seemed(眼前的情景是多么不同)

Now life has killed the dream I dreamed.(此刻的生活扼杀了我的梦)

 

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2016-10-22

联系经典,伤感与深思油然而生。 针对不同的动物,配以不同的音质,达到了声音与画面的完美契合。 动画式的画风比血淋淋的写实更能触动人心,让人不忍心破坏梦幻般的美好世界,以此呼吁人们行动。

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