褪去御姐外套,齐刘海的清纯Gaga你可喜欢?

2017-03-02 09:09:43

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  • 产品名称:化妆品

  • 代理商:In-house at Revlon and VaynerMedia

  • 服务品牌:露华浓

  • 时间:2017

案例说明:

向来霸气御姐范的Lady Gaga在最近出街的一支广告中一改常态,没有烈焰红唇那般性感妖娆,反倒是一副齐眉刘海清纯乖巧的模样。
 
这是露华浓在本届奥斯卡中播放的30s广告,是由好莱坞一线导演Brett Ratner指导拍摄,成龙主演的《尖峰时刻》休·杰克曼主演的《X战警3》都是出自他手。这也是露华浓今年主推的品牌社交传播战役“The Love Project”的一部分,露华浓认为爱是打造幸福美丽世界的基础,所以有了这个关于爱的项目。片中除了Gaga之外,艾伦秀&多届奥斯卡主持人Ellen DeGeneres和美国歌手Pharrell Williams也在这支片中出镜。
 
露华浓奥斯卡广告The Love Project
 
 
Love is embracing everything you are
Love is why we are here
Love is a light in the dark
Love is accepting who you are
Love is understanding that I don't know
Love is being at my grandma's house
Love is education
I love Lady Gaga's grandma's house
Love is finding your voice
Love is feeling safe
Love is changing the world
Love is women
Love is all we have
For a million reasons we need love now
What's your love in 3 words?

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