THE MCFLURRY HAUTE-COUTURE SERIES
作者： 180 壹捌零
2019-01-14 11:00 浏览 · 7567
Mcflurry is McDonald‘s iconic ice cream. On itsrelaunch, how can we create bigger noiseto drive targets’massiveattention?
We discovered that McFlurry has inspired many fashion trends and designs. Why not turn these unofficial “tributes”into an official high-fashion statement?
We launched the McFlurry Haute-couture series, and createdthe most high-fashion ice cream relaunch. We crossover with famous fashion designer brand Awaylee, and launched 9 haute-couture collection inspired by McFlurry.
Oursupermodels: 2018’s most famous girl’s group, Rocket Girls 101.
McFlurry’s style went straight to 2019 S/S Paris Fashion Week, ELLE Magazine,and headlines of major fashion bloggers.
Mediachannels and spent:
FashionEditorials, Social Media Platforms, WeChat Moment Ads, Offline Outlets.